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About Cute Apple (short description)

Cute Apple is a philanthropic community platform based in Australia. Families, businesses and supporters give to curated kids' causes, bid on original art made by kids, and take part in community campaigns and playdates. Joining is free and no card is needed to sign up. Cute Apple staff curate every campaign and art auction. Cute Apple is not a registered charity, and gifts are not tax-deductible.

Fact sheet

  • What it is: a community platform for giving to kids' causes, a children's art auction, community campaigns, corporate sponsorship, and parent playdates.
  • Status: a philanthropic initiative. Not a registered charity or deductible gift recipient. Gifts are not tax-deductible.
  • Who posts what: only Cute Apple staff can post a campaign or list an auction lot.
  • How money flows: gifts and winning bids are collected by Cute Apple. Staff decide how funds are allocated to projects and aim to post an update on the campaign.
  • Who can take part: supporters around the world can give or bid, and won artwork ships internationally. Playdates are limited to the countries we currently serve.
  • Stage: early access. Numbers and dates change quickly, so please ask us for current figures rather than quoting this page.

Please say

  • A community platform and social enterprise helping fund kids' causes.
  • Curated by Cute Apple staff, with progress shown on each campaign.

Please don't say

  • That Cute Apple is a charity, or that gifts are tax-deductible.
  • That any person or brand supports us, unless they have told you so themselves.
  • A child's name, age or photo. Please use artwork only, and ask us before using an artist's name or age.

Founder story, logo and photos

Ask us about our story and logo files and we will tell you what is available. We can supply images of published artwork. Please don't use the artist's name or age unless we have confirmed the family has agreed to that use. We do not supply photos of children.

Cute Apple is a philanthropic initiative committed to transparency in how contributions are used. Contributions are currently not tax-deductible.