About Cute Apple
Cute Apple is a community-powered movement mobilizing families, businesses, and supporters to fund initiatives that improve children's lives — through direct giving, a children's art auction, community campaigns, and corporate sponsorship. Playdates and the parent-to-parent social core remain part of that same community, one way among several that people show up for kids.
Direct giving
Campaigns chosen by our team, supporting education, health, foster care, arts and mentoring, with progress shown on each campaign page.
Kids' art auctions
Bid on original art made by kids in our community. Winning bids go to Cute Apple, which puts them toward kids' causes.
Community campaigns & sponsorship
Groups can pledge together towards a cause, and verified businesses can sponsor a campaign and match what families give.
Playdates & community
Where it started, and still here: plan playdates and split costs fairly with families you know.
Trust & safety first
Every account confirms its email (phone and ID verification are optional, where offered), only the Cute Apple team can post a campaign or list an auction lot, and our team reviews reports and can suspend accounts that break trust.
Ways to take part
Join during Early Access and earn an Early Adopter badge, make connections to earn Connector, or offer your skills or your voice to be recognised as a Volunteer or Ambassador. Badges are recognition only: they never carry money, discounts or auction advantages. You can also share ideas on the Feedback Board, and find answers any time in our Help Center.
Where your contribution goes
Cute Apple is a philanthropic initiative dedicated to improving the lives of children through community participation, fundraising, and giving. We are committed to transparency in how contributions are used: every campaign shows what has been raised toward its goal, our staff curate every campaign and art auction directly, and we aim to post an update when a campaign closes. Please note that contributions are currently not tax-deductible.